We exist to empower guides and outfitters
Our team of outdoor industry and tech experts understands what it means to be best-in-class in the field and online. We're with you every step of the way!
Our Story
AnyCreek was launched in 2022 with the vision of being the trusted tech resource for outdoor brands. Today, we partner with some of the best guides, outfitters, and outdoor retailers in the country to streamline, connect, convert, and grow — making it even easier for folks to pursue their passions outside.
We‘re proud to be the only company building technology for guides. It‘s our goal to help guides by lightening the load of running a business, so they can help even more people experience the outdoors. Because searching, booking, and paying for trips shouldn‘t be a pain for anyone, we‘re here to reinvent the norm.
Meet our leaders
Our founders are outdoor enthusiasts who have led sales, product engineering, and marketing for some of the most notable tech and outdoor companies.
Benjamin Lazarov
Co-Founder / CEO
After leading some of the fastest growing businesses of all time in Groupon, Zenefits, and Compass, Ben knew it was time to pursue his dream of starting a company. Always an obsessive waterfowler and angler, Ben set his sights on building AnyCreek to be something extremely high-impact for the outdoor world. He's stoked to be spearheading the best digital toolset for the outdoor business.
Nick Larson
Co-Founder / CTO
Born and raised in Minnesota, Nick was constantly in the outdoors throughout his youth - fishing on nearby lakes and rivers and camping in the boundary waters. Nick spent seven years with his wife and dogs in San Francisco before moving back to the North Woods of Minnesota. Nick has a passion for entrepreneurship and growing businesses through agility and focus. Over the years, he’s worked as an engineering leader in many small companies and startups. Most recently, he spent 4.5 years at Dropbox influencing roadmaps and leading complex cross-organizational, multiyear projects in the world of Sharing. Nick is excited to apply everything he's learned to help connect people to the outdoors and make it easier than ever to get outside!
Some of our strategic advisors
We are honored to be supported by some of the best in their fields.