About Us

From scaling billion-dollar tech companies to chasing rising trout at dawn, Benjamin Lazarov has always followed his passions with purpose. Before founding AnyCreek, Benjamin helped build and scale some of the fastest-growing startups of the last decade: Groupon, Zenefits, and Compass. He worked at the heart of these businesses - driving growth, building teams, and developing the playbooks that turned scrappy ideas into household names. But Benjamin's story starts a long way from Silicon Valley. He grew up in a family where the outdoors wasn't just a weekend hobby - it was a way of life. Hunting trips with his dad. Fishing before sunrise. Learning the rhythms of the woods and the water. It's in his blood. It shaped who he is. And it showed him early on what real passion looks like. That same passion is what he sees in the guides, outfitters, and shop owners who make up the backbone of the outdoor industry. Folks who wake up at 4 a.m. not because they have to - but because they want to. People who do what they love, live close to the land, and bet on themselves every single day. AnyCreek is Benjamin's way of giving back to that community. Of bringing the tools, systems, and support he helped build in the tech world to the people he respects most — the ones who don't want to spend their days behind a desk, but still deserve modern tools to grow and thrive. He believes outdoor entrepreneurs are some of the truest business owners out there. And through AnyCreek, he's building something that respects their grit, honors their passion, and helps them run stronger, smarter, and more independent businesses.