About
The most guide-friendly platform ever built. We‘re the space and place for guides and adventure-seekers.
We exist to empower guides and outfitters
Our platform connects humans to the outdoors. We believe in leaving things better than we found them.
Our Story
AnyCreek was launched in 2022 with the vision of making it easier for everyone to get outside. Today, we partner with some of the most reputable guides and outfitters across the country to make that happen.
We‘re proud to be the only company building technology for guides. It‘s our goal to help guides by lightening the load of running a business, so they can help even more people experience the outdoors. Because searching, booking, and paying for trips shouldn‘t be a pain for anyone, we‘re here to reinvent the norm.
Meet Our Leaders
Our founders are outdoor enthusiasts who have led sales, product engineering, and marketing for some of the most notable tech and outdoor companies.
Benjamin Lazarov
Co-Founder / CEO
Benjamin’s dream has always been to start a company. He has worked for and led some of the fastest growing businesses of all time in Groupon, Zenefits, and Compass and now his sights are set on building AnyCreek for the outdoor world. Born with a fishing rod in his hand, Benjamin is passionate about the outdoors and is driven to building a team and business that makes fishing, hunting, and the outdoors more accessible to everyone.
Nick Larson
Co-Founder / CTO
Born and raised in Minnesota, the outdoors was a big part of Nick’s life growing up. Fishing on nearby lakes and the Minnesota river, as well as camping in the boundary waters. Nick spent seven years with his wife and dogs in San Francisco before moving back to the woods in Northern Minnesota. Nick has a passion for entrepreneurism and creating high impact opportunities through agility and staying focused. He’s worked as a software engineer and leader in many small companies and startups. Most recently he spent 4.5 years at Dropbox influencing roadmaps and leading complex cross-org, multiyear projects in the world of Sharing. Nick is excited to apply everything he’s learned to help connect people to the outdoors through technology!
Some of our strategic advisors
We are honored to be supported by some of the best in their fields.