Stories From Afield • Updated Tue, May 30, 2023
We believe the guide IS the experience. As a former fly fishing guide myself, I had the opportunity to fish with people from all over the world and all walks of life - people I wouldn’t normally interact with or mesh with. Many of these people I stay in contact with to this day. I don’t believe I’m unique in that way. Most full-time guides share a deep connection with their clients. A bond that can’t be otherwise explained except that it happened in the outdoors over a shared passion.
I left the guiding world to pursue a marketing career for outdoor brands. I developed strategies and tactics to drive consumer loyalty and purchasing decisions. One of the most effective tools employed throughout that time was product endorsements from guides and outfitters. Consumers are 90% more likely to make a purchase decision when it comes recommended from a trusted source. Clients place a tremendous amount of trust in their guides. They rely on you as a source of truth and safety when they are completely out of their comfort zone.
In a quickly-evolving digital world, there seems to be a marketplace for everything from dog walkers to plumbers and lawyers. Nowadays, the search for a guide begins online or by phoning a friend. Hell, I get texts from friends daily asking who they should hunt or fish within certain regions. Yet there still remains a gap for an online source of information for reputable guides. Some of the most respected and accomplished guides in the world have little to no online visibility. Because it’s not their area of expertise, it’s constantly evolving and difficult to navigate.
Sure, you can pay thousands of dollars for a website design, or dump content into social media. But if you’re not continuously pumping coins into the Google machine the website sits idle and your following flatlines. Even if executed properly those methods only lead to a backlog of voicemails, text messages, DMs, or lengthy emails that often interrupt your time with clients. More FAQs and a breadcrumb trail of potential trips and a pile of admin work once you are off the water.
It’s pretty rare to come across a tech-savvy guide with a great online presence. In fact, it’s quite the opposite. You likely chose this career path to avoid computer screens, cubicles, and human resource departments. Your job requirements don’t include search engine optimization or website design. Instead, it requires constant monitoring of water temps, wind directions, tidal charts, river flows, or insect hatches. Your performance reviews come in the form of bent rods, cash tips, grip-n-grins, and return clients. I believe the guiding community is underserved while your impact is completely outsized. But we’re here to help.
AnyCreek is the only end-to-end platform focused entirely on providing tools for the guide. Tools that help you deliver an elevated experience to your clients. Tools that allow you to spend more uninterrupted time on the water with clients. Tools that streamline your business and give you more time with family and friends. We’re building a community of like-minded, passionate, professional, and authentic guides - the best of the best. We’re here to help you tell your stories and promote your business. We want to be your guide to the ever-evolving digital landscape.
So what is it about a guide that leaves such a lasting impression? It’s your ability to get the job done despite the conditions. It’s the trust that your clients place in you when they are completely out of their element. It’s your attitude and enthusiasm for your craft. It’s the connection to the outdoors that you facilitate. It’s the experiences you create through the level of service you provide.
Come elevate your experience and continue leaving a lasting impression with AnyCreek.
- Sloane, Ben, & Nick
AnyCreek is the leading online resource and marketplace for outdoor guided experiences. Trusted by world-class guides, AnyCreek streamlines their back office to help them focus on their craft. Discover and book your next adventure with confidence.